PuzzleYYC v3 · big bet detail wireframe ← Back to Big Bets
Big Bet 2 of 3 · Economic / Creative Impact

Digital Passport × YYC Coffee Festival

· Coffee Pilot · rotating cafés city-wide

A 3-sided platform connecting Calgarians, coffee shops, and creative vendors. During the Coffee Pilot, participating cafés host Creative Sessions — puzzling, knitting, crocheting — and a digital passport drives traffic between them.

Who

Calgarians who like coffee + analog hobbies; café owners with slow weeknights; creative-kit vendors.

What

Weeknight Creative Sessions, host-supplied activity kits, passport stamps.

Why come

Discover new cafés. Support local. Build the platform with us.

The 3-sided platform

This is the economic loop: Participants gain reasons to visit slow-day cafés. Cafés gain bookings on slow nights. Vendors place creative-kit inventory in real venues. Each side gets value from the other two.

Participants

stamp · play · discover new cafés

Shop Owners

host · serve · attract slower-day traffic

Vendors

supply · sell · run creative kits

How the passport works (5-step flow)

1 Sign up Free digital passport at puzzleyyc.com
2 Visit Pick a Creative Session at a participating café
3 Stamp Café host taps your passport · digital + physical
4 Repeat New stamps = new cafés discovered
5 Reward Full passport = swag + finale weekend perks

What's in it for you

For Calgarians

Discover Calgary's quiet cafés on weeknights.

  • Free passport, no commitment
  • Pick a Tuesday, find a Creative Session
  • Reward at the end if you finish your passport
  • Connect with locals over a 500-piece
Get your passport →
For café owners (Ben track)

Fill your slow Tuesday + Wednesday nights.

  • Host-supplied activity kits — minimal setup
  • $0 sign-up · revenue stays with your shop
  • Drive new traffic from passport-holders
  • Featured in Puzzle Time field reports
Become a host café →
For vendors

Place inventory at real Calgary venues.

  • Creative kits placed across pilot cafés
  • Direct discovery by participants
  • Optional vendor table at IPM 2027 finale
  • Co-marketing through PuzzleYYC channels
Become a vendor →

Lead partner

YYC Coffee Festival · Joanni Perizo / Taste of the City. Confirmation pending — formal partnership letter or verbal handshake TBD. Pilot calendar must align with the YYC Coffee Festival 2026 dates (also TBD).

Starter Stories — populated during pilot

[ Café A success story tile ]
[ Café B success story tile ]
[ Café C success story tile ]
Partners: YYC Coffee Festival · Joanni Perizo / Taste of the City · participating cafés (TBD list) · InceptionU (Digital Passport platform build) · Bridge Funding open slot
Last updated: 2026-04-28 · wireframe v3
Open question: Joanni Perizo formal partnership letter or verbal?