01 · Hero
Calgary assembles,
one piece at a time.
Fostering connection, learning, and analog fun for Calgarians through the universal language of puzzles.
02 · Four Pillars · Four Personas v3 · persona-claimed
Each pillar is for somebody specific. Find yourself, then jump straight to your content. Full persona profiles + section-by-persona map at /personas.
Casual puzzling for connection and analog fun.
Training for the Canadian National Competition.
Designing, community building, meta-skills.
Local business + platform partnerships.
Off-pillar 5th persona — Priya · sponsor / civic stakeholder — reads the whole site as a pitch deck. Her path: §09 Partners · Swap scale · §07 Research credibility.
03 · Clubs & Community
Map icon ① → first-class section. Directory of local clubs by quadrant, plus a "start your own" flow so the site grows the community instead of just documenting it.
Active clubs in YYC directory · filter by quadrant
Start your own
3-step flow. Free. We give you a starter kit, poster template, and a pin on the map.
Post-Secondary chapters student-led · launching Sept 2026 · outreach lead: June new v3
04 · Roadmap to IPM 2027 densified · SEO-friendly v3
8 stops, May 2026 → 2027. Every stop links to a content section below — crawlable copy for SEO, no email gates. Stops alternate left/right down a dotted spine.
Event details now live as standalone SEO-friendly pages — click any stop above. Each page is crawlable, has its own <title> + meta description, and includes prev/next pagination.
05 · The Great Calgary Puzzle Swap Big Bet 1
A city-wide swap on Jan 29–30, 2027 using every CPL branch as a hub. Plus a Guinness World Record investigation and a transparent bridge to existing Facebook puzzle groups for non-FB users.
Drop a puzzle. Take one home.
Bring a finished puzzle to any CPL branch the weekend of Jan 29–30. Take a new one home. Free. No registration. Bring your kids — Day 2 is family-friendly.
→ See the branch map For Priya · Sponsor / CivicCity-wide. Televised. Guinness-bound.
All CPL branches operating as swap hubs. Day-1 finals at Central Library, public + televised. Investigation underway for "Largest Puzzle Swap" world record. Title-sponsor slot is named (StumpCraft); destination tier is open.
→ Become a partner For Sarah · Volunteer / OrganizerRun a hub. Check the Ziplocs. Host Day 2.
Every CPL branch needs a volunteer lead for the swap weekend. Pre-event: Ziploc-Initiative checks. Day-of: hub host. Post-event: sort returns. Chapter organizers welcome — bring your club.
→ Volunteer for the weekend05b · Digital Passport × YYC Coffee Festival Big Bet 2
A 3-sided platform connecting Calgarians, coffee shops, and creative vendors. Coffee Pilot runs Oct–Dec 2026 with Joanni Perizo / Taste of the City as lead partner.
Discover Calgary's quiet cafés on weeknights.
Free digital passport. Pick a Tuesday, find a Creative Session at a participating café. New stamps = new cafés discovered. Reward at the end if you finish.
→ Get your passport For Ben · Café OwnerFill your slow Tuesday + Wednesday nights.
Host-supplied activity kits — minimal setup. $0 sign-up · revenue stays with you. Drive new traffic from passport-holders. Featured in Puzzle Time field reports.
→ Become a host café For vendorsPlace inventory at real Calgary venues.
Creative kits placed across pilot cafés. Direct discovery by participants. Optional vendor table at IPM 2027 finale. Co-marketing through PuzzleYYC channels.
→ Become a vendor05c · "I Matter" Community Build Big Bet 3
A massive collaborative puzzle build representing intrinsic and community value. "I matter to myself, I matter to you, you matter to me." Date + venue TBD, tied to IPM 2027 finale weekend.
Be part of something Calgary will see.
One weekend · 5,000+ pieces · 200+ Collaborators target. Stays on display 30 days post-build. Free to participate. Your name on the back of a piece.
→ Become a Collaborator For Sarah · chapter organizersBring your chapter as a section team.
Reserve a section for your school / club / chapter. Meta-skills tie-in (logistics, leadership). Chapter members named on display. Featured in Puzzle Time post-build profile.
→ Reserve a chapter section For Priya · Sponsor / CivicThe cultural anchor of IPM 2027.
Public-facing · televised within finale coverage. 30-day display = sustained civic visibility. "Calgary as a Collaborator culture" — Tourism YYC + City of Calgary framing. Naming-rights opportunity (open).
→ Sponsor the build06 · Compete — Calgary's path to the Canadian National extended v3
Leaderboard + enter-a-team flow + the path to the Canadian National Competition. Sponsor-facing proof that this has structure — and that there's a competitive ladder pointing at a national stage.
Speed Puzzle Leaderboard · 2026–27 Season · 500 pc
- 01The Corner-Piece Crew417:11
- 02Edge Case218:42
- 03Bow Valley Builders419:08
- 04Flanking Maneuver219:55
- 05Puzzling Pachyderms420:17
How to enter
Canadian National Competition Track — Calgary's path to the National team
From Calgary heats → Canadian Nationals. Volunteer-run, free, transparent ladder.
- May 2026 — Practice heats (regional kick-off across 4 quadrants)
- Sept–Dec 2026 — Weekend heats, ranked pool
- Jan 1–28, 2027 — IPM weeklies (final qualifying round)
- Jan 29, 2027 — Calgary Finals at Central Library
- 2027 — Top finishers represent Calgary at the Canadian Puzzle Assoc. National Competition
07 · Neuroscience & Wellness
Was "Wellness" — too soft for sponsor review. Now leads with research quote + stat cards, then the benefits grid. Same warmth, more civic weight.
see CD brief: public-health asset framing ]
Puzzling sits at a rare crossroads of spatial reasoning, working memory, and sustained focus — and does so without the cost or access barriers of digital cognitive tools. [placeholder quote — sourced from UCalgary Cognitive Aging Lab]
— Dr. [placeholder] · UCalgary Cognitive Aging LabProposed Impact Study
A research study on the psychological and social impact of puzzling — pre/post measurement of stress, cross-generational contact, focus, and community attachment. Calgary-grounded, 12-month protocol, partner-funded.
Looking for a research partner. UCalgary Cognitive Aging Lab is the lead candidate.
Partner with us on the study →08 · Resources & Puzzle Time
Content hub. Features Puzzle Time Magazine as a magazine-style feature slot, plus a side column of standalone guides. Puzzle Time runs event pre-coverage and field reports — building search-friendly content between live events.
bold typographic cover, one hero image, masthead fixed
Beginner's guide to speed puzzling
Sorting strategies, team roles, pace budgets. Free PDF download.
Running a drop-off pod at your library
Template signage, rotation cadence, what to accept/reject. Written with CPL staff.
Best puzzle cafés & shops in YYC
Curated directory — Discovery Hut, local independents, hours & stock notes.
The archive
All past Puzzle Time issues, tournament recaps, swap reports.
09 · Partners & Join extended v3
Headliner StumpCraft + Featured pair + standard tier + new v3 slots: Tourism YYC (destination positioning), InceptionU (Digital Passport platform build), and a Bridge Funding ask card. Email signup demoted from primary CTA to secondary placement.
StumpCraft Puzzles
Calgary-made wooden puzzles. Signature pieces, limited runs, every final round stamped in their shop.
Calgary Public Library
Discovery Hut
Show Pass
Tourism YYC
City of Calgary
InceptionU
Sponsor the platform →
Bridge funding for Digital Passport development (Coffee Pilot · 2026).
Calgary Economic Dev.
AB Hotel & Lodging Assoc.
Become a partner →
See what's on this month →
Or, join the Builders.
11 · Footer new v3
The real site footer — social channels + email + tagline + quick links. Currently rendered with TBD social handles; confirm with client which channels are real (FB / IG / TikTok / Threads / X / etc.).
10 · Color Direction internal design spec — not a site section
Selected from four explored directions. Option 01 · Prairie Sunrise — warm wheat and terracotta paired with big sky blue. Family-friendly, grounded in Calgary's prairie warmth, and flexible enough to carry through the community site, event collateral, and the 2027 finale campaign.
One warm, one cool, one neutral, no pure black — all five pulled from Calgary's own scenery.